Thomson Reuters US | Director, Audit Campaign Planning and Activation

Responsibilities

• Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.
• This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
• As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals.
• This leader turns product and marketing strategy and positioning into campaigns that drive creates awareness, captures demand and converts demand into pipeline, in our mid-market segment.
• The role owns the campaign calendar from brief through campaign launch and optimization.
• This role manages a team of people who will execute the campaign directly or indirectly (through functional support teams).
• To be successful in this role, you will need to have an ability to shape and build a comprehensive marketing campaign plan while executing with excellence to ensure alignment with business goals.
• This person will also be able to demonstrate data driven decision making, expert communication skills, strong ability to collaborate and ability to inspire direct and indirect team members to get great work done.
• Campaign strategy and planning: Build integrated campaign plans that align with the annual marketing plan and strategic priorities, including objectives, audiences, messaging architecture, channel mix, and success metrics.
• Activation across channels: Lead execution across demand generation, account-based marketing, digital, events, email, content, and sales enablement, ensuring each channel supports a unified customer journey.
• Messaging and positioning: Partner with product marketing and brand to translate positioning and campaign frameworks into channel-ready messaging and creative briefs.
• Calendar and resource management: Own the campaign calendar, dependencies, and cross-team resourcing, and manage timelines across multiple concurrent launches.
• Measurement and optimization: Define measurement frameworks, track funnel and pipeline contribution, and use performance insights to refine future campaigns.
• Stakeholder partnership: Serve as the operational partner to functional marketing teams and product teams, aligning priorities and surfacing trade-offs to leadership.
• Process and tooling: Establish standardized campaign playbooks, templates, and governance, and help integrate AI-enabled tooling into planning and activation workflows.
• Vendor and agency management: Manage external partners, budgets, and deliverables to quality and cost targets.
• Team leadership: Lead, coach, and develop campaign managers and specialists, building a high-performing team.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.

Requirements

• 15+ years of progressive experience in B2B marketing at the director or senior manager level with experience marketing across the buyer journey from awareness to advocacy.
• Proven track record building marketing strategies and translating those strategies it into an executable, measurable campaign framework.
• Analytical mindset with hands-on experience in measurement frameworks, campaign performance analysis, and optimization.
• Excellent writer and editor who can produce clear, compelling, brand-aligned content across formats: long-form thought leadership, case studies, email, web copy, and more.
• Experience in B2B, professional services, or financial services (tax, accounting, audit).
• Ability to balance strategy with execution.
• Strong interpersonal and communication skills.
• Experience with demand generation, ABM (account-based marketing), customer advocacy programs, or building functions from the ground up.

Thomson Reuters Corporation

Thomson Reuters took its present form in April 2008, when the Canadian information group The Thomson Corporation acquired Reuters Group, the news business Paul Julius Reuter had started in London in 1851. Based in Toronto, it is listed on the Toronto Stock Exchange and Nasdaq as TRI, and the Thomson family controls it through The Woodbridge Company. It serves lawyers, tax and accounting firms, corporate finance and legal teams and government bodies with research content and software such as Westlaw, Practical Law, ONESOURCE and CoCounsel, and it runs the Reuters news agency. In 2018 it sold a majority stake in its financial and risk business, which became Refinitiv.

• Industry: Information, software and AI tools for legal, tax and accounting, corporate and government professionals, plus the Reuters news agency
• Headquarters: Toronto, Canada (Thomson Reuters Corporation, listed on the Toronto Stock Exchange and Nasdaq as TRI)